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This web page states the following, "To shorten your link, move the Magnifying Glass." We saw that the web page also said " To shorten your link, touch the Magnifying Glass." It also said " Your browser does not support the audio element. Enter your web address and well shorten your url and provide you with in-depth analytics. Do more with your Short Links. Manage your short links and branded domains with Hive from an easy to use dashboard. One place for Url Shortening and Social Management." The header had url shortener as the highest ranking optimized keyword. It is followed by free url shortener, url shortener service, and tiny which isn't as ranked as highly as url shortener. The next words hiveam.com uses is shorten URL. short URL was included and will not be viewed by search engines.